The current model for manufacturing and retailing apparel often leads to over production; for every 10 items made, on average, four are sold at full price, three at a reduced price, and three are never sold. These unsold items, or “deadstock” is typically landfilled domestically or abroad. If you’re concerned about the sustainability of this industry, you’re not alone. It worries Brian Iezzi too, which is why he has set out to find a solution.