Market Square Ventures makes handful of new investments, all in East TN

Two men stand side by side in an industrial setting, both wearing blue "SHIFT THERMAL" shirts. The man on the left wears a t-shirt and jeans, while the man on the right wears a collared shirt and light-colored pants. Behind them is a large blue thermal storage unit with the "SHIFT THERMAL" logo printed on it. To their right, a red industrial refrigeration or thermal management system with black compressors, pipes, and wiring is visible. The background features various pipes, equipment, and an orange-painted

“We have several more start-ups in the pipeline,” Brandon Bruce said. “We’re continuing our trend of investing in great Tennessee founders.”A year into operations for Knoxville’s venture capital firm, Market Square Ventures (MSV), more local founders are flocking toward the opportunity to raise money in East Tennessee before extending their search nationwide.