In a 2022 video for Innovation Crossroads, Anna Douglas said, “I like to think about the what-ifs. What if we take all the carbon dioxide that’s being released into the atmosphere and we put it back into sustainable applications, applications that we use every day like batteries and tires and coatings?“I want to explore all the ways carbon can be utilized so that instead of being a problematic emission that must be offset, it’s a feedstock that we can use to power the products of tomorrow.”