Innovation Crossroads

UTK marketing students develop plans for “Innovation Crossroads” start-ups

A split-image graphic showcasing the Innovation Crossroads logo. On the left, students and professionals mingle in a modern lobby with orange chairs and a staircase in the background. On the right, a large group of well-dressed students and mentors pose together in a classroom setting, smiling at the camera.

Six participants in the Innovation Crossroads (IC) program at Oak Ridge National Laboratory got some significant help with their branding and marketing plans, thanks to students at the University of Tennessee, Knoxville (UTK).The six represented three cohorts of the program – Fourth and Glass Recycling Company (2022 cohort when the company was only Vitriform3D), four from the 2023 cohort (Perseus Materials, Re-Du Plastics, Skuld LLC, and ThermoVerse), and one from the 2024 cohort (Cassette Construction).

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